process — Triggered Email Campaign Redesign
Assignment: redesign the existing emails to be responsive and support the expansion of the campaign with more triggered events, card branding versions and dynamic personalized content.My responsibilities included helping shape strategy and design phases from wireframes, layout, image selection, rounds of content approval, development oversight and testing.
Examples of existing emails needing a redesign.
Round 1 wireframes to establish hierarchy of card info, imagery and message.
Round 2 wireframes build on selection from round 1 and show more dynamic personalized content.
Round 1 layouts show three design options in an example version. Each design option was also presented in the additional four card version/color schemes.
Final layout examples of the more than 75 possible versions.