Elite Credentials Kit
An example kit from the 2010 OnePass Elite Credentials project which included five main components and approximately 50 targeted lettertext pieces all translated in to 10 languages for three Elite tier levels and three partner airline brands.
© Continental Airlines, Inc.
Custom Suprise and Delight Package
Direct mail package for high-value cardmembers thanking them for their loyalty with a gift card. Specialty paper was recreated with a combination of metallic ink, soft touch coating and foil stamp due to unavailability.
© United Airlines, Inc.
Self Mailer with New Branding
Credit card acquisition self-mailer personalized with individual member specific data. This was the first direct mail piece as part of a new multi-channel campaign promoting the product and, as a result, required an evolution of the design elements and standards that had been established for other channels.
© United Airlines, Inc.