Large Group Lead Generation and Nurture Campaigns
Three separate but similar campaigns to generate large group client leads and nurture them with additional content, interactions and thought leadership. Pieces included animated and static digital display banners, landing pages, automated emails and reports. Examples from two of these campaigns are featured. This campaign was a Marcom 2017 Platinum Award winner.My responsibilities included overseeing implementation of a newly established brand look for this audience and campaign, working with an agency on banner design and development, design and production of landing page and responsive emails and collaboration with design team members.
Examples from the campaign focused on health benefit trends: digital display banners, landing page, automated responsive email and reports.
Examples from the campaign focused on ancillary products: digital display banner, landing page, report and automated responsive email.