Retail Welcome Journey
A series of emails to explain and feature different aspects of the Blue Cross retail centers. My resonsibilites included designing, coding and testing responsive HTML emails based on a specific retail branding I helped to establish and featuring photos I was involved in art directing.
© Blue Cross and Blue Shield of Minnesota
Welcome Journey — Claims
One of more than 10 emails in a series to welcome new members and explain various aspects of their plan. My responsibilities for the project included designing, collaborating with another designer for consistency in the print versions of the messages, coding (by hand and using custom Marketing Cloud content builder pieces), and testing responsive HTML emails.
© Blue Cross and Blue Shield of Minnesota
General Preventive
An email promoting general preventive care featuring a big, bold message. My responsibilites included designing, coding and testing the responsive HTML email.
© Blue Cross and Blue Shield of Minnesota
do. App Promotion
An email promoting the do. app with A/B testing of two message approaches. My responsibilites included designing, coding and testing the responsive HTML emails.
© Blue Cross and Blue Shield of Minnesota
Business Partner Portal Newsletter
A monthly newsletter email giving previews of the newest articles and promoting/directing to the website. My responsibilites included designing the template to cordinate with the website, coding and testing the responsive HTML emails.
© Blue Cross and Blue Shield of Minnesota
Blog Digest — Automated RSS
An automated weekly email featuring the latest blog posts. My responsibilites included designing the template to cordinate with the website, coding and testing the responsive HTML email.
© Blue Cross and Blue Shield of Minnesota